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Links and buttons have names: how the world's top websites do
Of 304 of the world's most popular websites that we audited, 173 pass this check and 131 fall short.
57%
pass
173 of 304 sites
43%
fall short
131 of 304 sites
13 of 51
by how often it fails
1 is the most-failed check · area: Technical health
What this check means
An icon-only link or button with no text or label cannot be announced by a screen reader and tells search engines nothing.
Popular sites that fall short (131)
g.pagelijit.comappsflyer.comtrendmicro.combraze.comshein.comhuawei.comgoodreads.comcnbc.comnetangels.rupushy.iobusinessinsider.comsina.com.cnopenstreetmap.orgtplinkcloud.comaddtoany.comklaviyo.comdocker.cominmobi.comtaboola.comcapcut.commysql.comselectel.rufast.comicloud-content.comeset.commedia.netdailymail.comuol.com.bradsrvr.orgmediatek.comdreamhost.comadriver.rutarget.comcloudns.netjquery.comcrpt.ruflurry.comtechcrunch.comintercom.ioezvizlife.comtrueconf.netoptimizely.comonetrust.comdoubleverify.comampproject.orgnewrelic.comverisign.comivi.ruloc.govtencent.comsknt.ruspiegel.dekick.comlemonde.frbandcamp.comdeepl.combeget.rubugsnag.comglobalsign.comitch.iogumgum.comdailymail.co.uksharethrough.comindependent.co.uk360.cnbitrix24.rucnet.combild.dehomedepot.comwattpad.comlivejournal.com2gis.comnikkei.comcursor.shwpguardian.comviber.comwpguardian.iomoloco.comagora.iowp.pldiscordapp.comprnewswire.comuk.commixpanel.comsalesforceliveagent.comusps.comflipkart.comdeloitte.comvivo.com.cnpendo.ioseznam.czchess.comtheverge.comfrontiersin.orgmyspace.comparklogic.comattn.tvzoom.comdeepseek.comnbcnews.comvivoglobal.comliftoff.iobankofamerica.comsmilewanted.comthreema.chhbr.orgfwmrm.netlg.comlatimes.comtailscale.comnetworkadvertising.orgseedtag.comno-ip.comcoupang.comamazonalexa.comunruly.corepubblica.itflashtalking.comcpmstar.comyouku.comonet.plcorriere.ithuffpost.comdocker.ioodoo.commercadolibre.com.arjetbrains.comclever.comys7.comflashscore.com
Popular sites that pass (173)
dyndns.orgyahoo.co.jpduolingo.comdropcatch.comspeedtest.netdrom.ruwalmart.comddnss.deietf.orgwp.comscribd.comamazon.co.jpeventbrite.comteamviewer.comfoxnews.comstatista.comoraclecloud.complaystation.comindiatimes.comshare.googleblogger.comgoogle.deamzn.toshop.appmega.co.nzamagi.tvmozilla.comfirefox.comoup.comgoogle.com.hknease.netslideshare.netcornell.eduwired.comthreads.com3lift.comatlassian.comsohu.comca.govtime.comsophos.com360yield.comrakuten.co.jpsquarespace.comwix.comieee.orgconviva.comvercel.apptimeweb.rusupercell.commaricopa.govdigitalocean.comunesco.orghotjar.comsagepub.comnintendo.comikea.comamazon.frfree.frberkeley.edustackadapt.comtelefonica.debox.comamazon.cajotform.comring.comservice.gov.ukmeta.comhstgr.netnike.comamazon.inredhat.comprimevideo.comsurveymonkey.comuber.comsupabase.cocbsnews.comgosuslugi.rufb.comrfc-editor.orgnetflix.netfontawesome.comcertcenter.comreverse.italipaydns.comamazon.esoutbrain.combinance.comya.rucookielaw.orgpinimg.comasus.compalmplaystore.comamazon.itcraigslist.orgpython.orgshopee.co.idhihonorcloud.comzoho.comrustore.rustatuspage.iog.comailchimp.comgoogle.co.uklinode.combestbuy.comwelt.deauth0.comshopee.com.brzillow.comimgur.comnetlify.apparcgis.comcloudinary.commlb.comameblo.jprakuten.comdisneyplus.comerome.comdigitaloceanspaces.coma-mo.netappspot.comted.comteads.tvairbnb.comkleinanzeigen.deahacdn.meddns.netgoogle.com.brimgsmail.rudaum.netspamhaus.orgunpkg.comme.comagoda.combiblegateway.comamazon.com.brreadthedocs.ioonetag-sys.compoki.comunrulymedia.comotto.demax.comworldbank.orginstructure.comporkbun.comepa.govvisa.cnmercadolivre.com.brappcenter.ms
And 23 more. The full list is in the data file.
How this was measured
The figure comes from Adnave's own audits of 551 popular websites, each read as a search engine first receives it and re-checked about once a month. A site “falls short” when the result is anything other than a pass. That is not always a mistake: a very large site may skip something on purpose. Sites that refuse automated visits are not in the sample, so the figure describes the popular sites that could be read, not the whole web. Full method and limits
Put this figure on your own page
The picture is drawn fresh from our data, so it stays up to date wherever you place it. Free to use; the code links back to this page as the source.
<a href="https://adnave.com/research/stats/link-names"><img src="https://adnave.com/embed/link-names.svg" alt="Share of the world's top websites that pass the check “Links and buttons have names”. Live figure by Adnave." width="480" height="200" loading="lazy"></a>
Use this figure
Free to quote, chart and republish with a link to this page. Check the page before quoting: the figure moves as sites are re-audited.
Suggested citation: Adnave, “Links and buttons have names: how the world's top websites do”, https://adnave.com/research/stats/link-names
Download the data (CSV)