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Page allowed in search results: how the world's top websites do
Of 551 of the world's most popular websites that we audited, 546 pass this check and 5 fall short.
99%
pass
546 of 551 sites
1%
fall short
5 of 551 sites
50 of 51
by how often it fails
1 is the most-failed check · area: Technical health
What this check means
A noindex tag or header tells search engines to leave the page out of results. On a home page that is almost always a mistake.
Guide: Sitemaps, robots.txt and getting pages indexed
Popular sites that fall short (5)
Popular sites that pass (546)
google.comcloudflare.comamazonaws.comfacebook.comfbcdn.netyoutube.commicrosoft.comapple.comtwitter.comlinkedin.comazure.comtriplinkintl.comgooglevideo.comamazon.commail.ruoffice.comlive.comgithub.comlsrelayaccess.comcloud.microsoftwikipedia.orgfastly.netnetflix.comdzen.ruwhatsapp.netbing.comx.comdoubleclick.netgooglesyndication.comyoutu.bepinterest.comwindows.neticloud.commyfritz.netzoom.usadobe.comtiktok.comwhatsapp.comwordpress.orggandi.netyahoo.comgoogledomains.comskype.comdigicert.comspotify.comopera.comb-cdn.netroblox.comamazonvideo.comvimeo.comntp.orgworkers.devbaidu.comblogspot.comqq.commozilla.orgnginx.orgmsn.comf5.comt-online.dewordpress.comt.mesentry.iolencr.orgnginx.comyandex.netui.comeuropa.euchatgpt.combit.lyyandex.rusamsung.comadobe.ioipify.orggithub.iodropbox.comregistrar-servers.comandroid.comwindows.comcloudflare-dns.comduckdns.orgapache.orgskybridge.clickdiscord.ggarchive.orgvk.runic.rutelekom.netcrashlytics.comnytimes.comsnapchat.comvk.comtelegram.orgsamsungcloud.comubuntu.comgravatar.commeraki.comshopify.compages.devastrumu.iogoogle-analytics.comexample.comcreativecommons.orgflickr.comforter.comdiscord.comscorecardresearch.comw3.orgreg.rucnn.comquickconnect.tokaspersky.compki.googbrave.comsoundcloud.comtheguardian.comunity3d.comdoi.orghcaptcha.comafternic.comstripe.comoracle.compublicnode.combbc.comroku.comwikimedia.orgmts.ruweather.comamplitude.comcriteo.comtwitch.tvmit.edunist.govcharter.netbbc.co.ukapplovin.comcisco.comt.coadtrafficquality.googlesourceforge.netdnsmadeeasy.comsalesforce.comcpanel.nethubspot.comimdb.comlinktr.eegoogleblog.comwho.intalidns.comdatadoghq.com
And 396 more. The full list is in the data file.
How this was measured
The figure comes from Adnave's own audits of 551 popular websites, each read as a search engine first receives it and re-checked about once a month. A site “falls short” when the result is anything other than a pass. That is not always a mistake: a very large site may skip something on purpose. Sites that refuse automated visits are not in the sample, so the figure describes the popular sites that could be read, not the whole web. Full method and limits
Put this figure on your own page
The picture is drawn fresh from our data, so it stays up to date wherever you place it. Free to use; the code links back to this page as the source.
<a href="https://adnave.com/research/stats/index"><img src="https://adnave.com/embed/index.svg" alt="Share of the world's top websites that pass the check “Page allowed in search results”. Live figure by Adnave." width="480" height="200" loading="lazy"></a>
Use this figure
Free to quote, chart and republish with a link to this page. Check the page before quoting: the figure moves as sites are re-audited.
Suggested citation: Adnave, “Page allowed in search results: how the world's top websites do”, https://adnave.com/research/stats/index
Download the data (CSV)